INTERNATIONAL B.O.
It's not a joke about the French! The foreign (to America) box office
has become equal to or greater in importance to the overall bottom line
of the movie business. So, take a gander.
L.A. Confidential finally debuted in France and disappointed,
managing no better than third place. The reason? The distributor waited
too long to take full advantage of the great Cannes buzz. If you read
The Hot Button regularly, you'll know that it's just another
case of a foreign nation following in the footsteps of America. In poli-sci
terms, it's Mutual Assured Destruction of a very good film.
While we're talking American bombs, Speed 2: Cruise Control looks
like a $100 million-plus overseas hit, already grabbing $99.1 million.
It's especially popular in Thailand where actors with big square heads
and no emotional range apparently draw a crowd.
It's no surprise that Air Force One is taking off in Europe.
But it might surprise you to know that, like The Hunchback of Notre
Dame, Disney's 1996 animated disappointment at the domestic box
office, 1997's soft-grossing Hercules is now expected to generate
more than $200 million thoughout the rest of the world. Something to
keep in mind if Fox's European-tinged Anastasia doesn't light
up the U.S. box office like a Christmas tree.
Finally, some numbers to gag on. Men in Black just passed $250
million overseas, pushing its worldwide figure to almost $500 million.
The film is currently setting box office records in Croatia, Bulgaria
and the Czech Republic where men in black are more dangerous than Tommy
Lee and Will could ever be.
Any Europeans out there? Email
me!
