WEEKEND REVIEW
A neck snapper at this weekend's box office. After what seemed like
some impressive marketing gains by Sony, audiences answered Gattaca
with "What-aca?!" while continuing to reward simple, straightforward
genre fare with mondo box office. Both I Know What You Did Last Summer
(first with $13.1 million) and The Devil's Advocate (second with
$10.3 million) dropped less then 18 percent in their second weeks, just
as killer thriller Kiss the Girls (third with $5.2 million) did
in its second outing two weeks ago. Very, very impressive. All three
films are heading over the $50 million mark, though Sony will probably
continue to be its own worst enemy, with the November 7th opening of
Starship Troopers looking to be the main roadblock on IKWYDLS's
highway of cash.
Seven Years In Tibet continues a forgettable journey, adding
$4.8 million for fourth. The aforementioned Gattaca could arrange
only $4.4 million for fifth. Guess Uma isn't as perfect as we thought.
Fairy Tale: A Weak Opening took in $3.4 million for sixth, though this
film may be 1997's A Little Princess -- much loved/little seen.
In & Out stays in the money with $2.86 million for seventh and
Soul Food adds to its hidden fortune with another $2.2 million
for eighth. My personal horror show, I Know You Had A Hit Last Summer,
featuring actors who can't quite step up to the hype, features A
Life Less Ordinary this week, which despite Obi-Wan McGregor, My
Best Mask's Cameron Diaz and the makers of Heroinspotting couldn't
muster more than $2.1 million for ninth. L.A. Confidential stays
on the QT with a hush-hush $2 million.
Quietly lurking over next weekend's box office chart is Boogie
Nights, which expanded out to 124 screens for $1.9 million and a
truly exploitative per screen average of over $15,000. Next week, the
film goes wide in an otherwise soft weekend and should take the top
spot.
The Hot Button gets you ready to Boogie every day this week.
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